Molson Coors Beverage Company - Class B Shares TAP

Molson Coors Brewing Company (MCBC), incorporated on August 14, 2003, is a holding company. The Company operates as a brewer. The Company's segments include MillerCoors LLC (United States segment), operating in the United States; Molson Coors Canada (Canada segment), operating in Canada; Molson Coors Europe (Europe segment), operating in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Republic of Ireland, Romania, Serbia, the United Kingdom and various other European countries; Molson Coors International (Molson Coors International segment), operating in various other countries, and Corporate. The Company offers a portfolio of owned and partner brands, including Carling, Coors Light, Miller Lite, Molson Canadian and Staropramen, as well as craft and specialty beers, such as the Blue Moon Brewing Company brands, the Jacob Leinenkugel Brewing Company brands, Creemore Springs, Cobra and Doom Bar.

United States Segment

The Company's brands sold in the United States include Coors Light and Miller Lite. The Company also sells additional beer brands in the United States, including Coors Banquet, the Blue Moon Brewing Company brands, the Jacob Leinenkugel Brewing Company brands, Keystone, Icehouse, Mickey's, Miller 64, Miller Genuine Draft, Miller High Life, Milwaukee's Best, Hamm's, Olde English 800 and Steel Reserve. Craft and import brands in the United States include the Hop Valley, Revolver, Saint Archer and Terrapin brands, as well as the Grolsch, Peroni Nastro Azzurro and Pilsner Urquell brands. The Company's hard cider brands sold in the United States are Crispin and Smith & Forge. Flavored malt beverages in the United States include Redd's, the Henry's Hard Soda and Steel Reserve Alloy Series brands. The Company also brews or distributes under license George Killian's Irish Red and the Redd's brands, as well as certain of the Foster's brands. It also offers Redd's, Foster's, Grolsch, Peroni and Pilsner Urquell brands. As of December 31, 2016, the Company operated seven breweries, five craft breweries, two container operations and a cidery.

Canada Segment

The Company brews, markets, sells and distributes a range of beer brands in Canada. The Canada segment also includes its partnership arrangements related to the distribution of beer in Ontario, Brewers' Retail Inc. (BRI), and in the Western provinces, Brewers' Distributor Ltd. (BDL). The Company's brands sold in Canada include Coors Light and Molson Canadian. The Company also sells Belgian Moon, Carling, Carling Black Label, Coors Banquet, Creemore Springs, the Granville Island brands, Keystone, Mad Jack, the Miller brands, Molson Canadian 67, Molson Canadian Cider, Molson Dry, Molson Export, Old Style Pilsner, the Rickard's family of brands and a range of other regional brands. The Company also brews or distributes Amstel Light, Heineken, Murphy's, Newcastle Brown Ale and Strongbow cider. The Company also sells Desperados, Dos Equis, Moretti, Sol and Tecate.

Europe Segment

The Company's brands sold in Europe include Carling and Staropramen. The Company also sells Apatinsko, Astika, Bergenbier, Blue Moon, Borsodi, Branik, Coors Light, Jelen, Kamenitza, Miller Genuine Draft, Niksicko, Noroc, Ostravar, Ozujsko, Sharp's Doom Bar and Worthington's, as well as a range of smaller regional ale brands in the United Kingdom, Republic of Ireland and Central Europe. It also brews or distributes Beck's, Belle-Vue Kriek brands, Hoegaarden, Leffe, Lowenbrau, Lowenweisse, Spaten and Stella Artois, Corona Extra and other Modelo brands throughout the Central European countries. The Company also distributes the Rekorderlig cider brand in the United Kingdom and Republic of Ireland. In the United Kingdom, the Company also sells the Cobra brands and the Grolsch brands. The Company is a distributor for a range of brands, including Singha.

Molson Coors International Segment

The Molson Coors International segment focuses on Latin America (including Mexico, Central America, the Caribbean and South America), Europe (excluding the United Kingdom, Ireland and Central Europe), Asia Pacific and Africa. The Company's brands sold in its international markets as part of its Molson Coors International segment include Carling, Coors Light, Staropramen and Miller Lite. Other brands sold in its international markets, including brands sold under export and license agreements include Blue Moon, Cobra, Corona, Miller Genuine Draft, Miller High Life, and Molson Canadian. The Company also markets and sells brands, including Carling Strong, Coors, Coors 1873, Coors Extra, Coors Gold, Iceberg 9000, King Cobra, Thunderbolt and Zima.

The Company competes with Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group and Asahi Group Holdings, Ltd.