Forecasting dividends to accelerate returns
Today's top yield: 13.9% Updates daily

The Team


Mark Riding – Founder & Chairman

Mark obtained a joint honours degree in Economics and Accountancy from the University of Manchester. He joined the CIS as an Investment Analyst and became a Fund Manager.

Following the stock market crash of 1987 he retrained as an IT business analyst and joined N.Brown Group Plc. where he was responsible for their financial systems. He later moved to Cornwall to work for SWEB where he oversaw the testing project for the deregulation of electricity until 1998.

From 1998 to 2010 he worked for Kleinwort Benson / Dresdner Kleinwort / Commerzbank on a variety of financial market projects, leaving to set up Investment Tools Limited in 2011.

Ed Dean - CEO

Ed is an entrepreneur with 19 years of experience in consulting, marketing and research.

After graduating Ed spent 5 years in London working at three different marketing / advertising agencies with clients including Microsoft, Vodafone, Norwich Union and Barclaycard.

In 2003 he relocated to Shanghai where he founded three different businesses, retaining clients including Apple, Disney, Travelex and China Construction Bank.

Ed returned to London in 2015 and joined DividendMax as CEO in October 2016 with responsibility for our growth through partnerships and sales.

Jonathon Horsman – CTO

Jonathon has over 15 years IT experience as both a software developer and systems administrator.

His experience ranges from large banks to startups in the finance and telecommunications sectors. Formerly a developer for Dresdner Kleinwort (now Commerzbank) he was involved in multiple high-profile IT projects and led the charge at overhauling internal systems, introducing greater performance and reliability.

From 2008 he ran a consultancy specialising in high-performance web systems and applications for a range of clients including Red Bull, Philips and 3M.

Jonathan built all the tools in the DividendMax suite and closely oversees their day-to-day operation.

Alan Debnam – Head of Research 

Alan has worked in IT in a huge variety of roles over many years. His analytical experience is invaluable to the firm and he has developed the procedures for ensuring our data is up to date and reliable.

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