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Harley-Davidson, Inc.

Harley-Davidson, Inc. (HOG)

Harley-Davidson, Inc., incorporated on March 8, 1991, is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services.

Motorcycles and Related Products Segment

The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Company's products are sold to retail customers through a network of independent dealers. The Company conducts business on a global basis, with sales in the United States, Canada, Latin America, Europe/Middle East/Africa (EMEA) and the Asia Pacific region. Its parts and accessories products are consisted of replacement parts (Genuine Motor Parts) and mechanical and cosmetic accessories (Genuine Motor Accessories). General Merchandise includes MotorClothes apparel and riding gear. The Company provides a range of services to its independent dealers, including motorcycle service and business management training programs and customized dealer software packages.

The Company's on-road motorcycle market comprises categories, such as Cruiser, which emphasizes styling and owner customization; Touring, which emphasizes rider comfort and load capacity and incorporates features, such as fairings and luggage compartments; Standard, which is a basic motorcycle that features upright seating for one or two passengers; Sportbike, which incorporates racing technology, aerodynamic styling, low handlebars with a sport riding position and tires, and Dual, which is designed with the capability for use on public roads, as well as for some off-highway recreational use. Internationally, the Company operates facilities in Brazil, India and Australia.

The Company serves a range of customers across multiple demographics both in the United States and across the world. Its motorcycles have engines with displacements that are greater than 601 cubic centimeters (cc's), up to a displacement of 1868cc's. The Company's products are marketed to retail customers across the world primarily through digital and experiential activities, as well as through traditional promotional and advertising activities. The Company operates the Harley-Davidson Museum (Museum) in Milwaukee, Wisconsin. As of December 31, 2016, the Company distributed its motorcycles and related products to a network of independent dealers located in 97 countries across the world.

Financial Services Segment

The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles. HDFS provides wholesale financial services to Harley-Davidson dealers, including floorplan and open account financing of motorcycles and motorcycle parts and accessories. HDFS offers wholesale financial services to Harley-Davidson dealers in the United States and Canada. HDFS operates as an agent for certain unaffiliated insurance companies offering point-of-sale protection products through Harley-Davidson dealers in both the United States and Canada, including motorcycle insurance, extended service contracts, credit protection and motorcycle maintenance protection.

HDFS direct-markets motorcycle insurance and extended service contracts to owners of Harley-Davidson motorcycles. In addition, HDFS markets a package of business insurance coverages and services to owners of Harley-Davidson dealerships. Internationally, HDFS licenses the Harley-Davidson brand to local third-party financial institutions that offer products to the Company's retail customers, such as financing and insurance. As of December 31, 2016, the Financial Services segment had three office facilities: Chicago, Illinois; Plano, Texas (wholesale and retail operations), and Carson City, Nevada (retail and insurance operations).

Fundamentals

Optimized Dividends

Annual Dividends

Year Amount Change
2006 0.0c
2007 0.0c 0%
2008 0.0c 0%
2009 0.0c 0%
2010 0.0c 0%
2011 0.0c 0%
2012 62.0c 100%
2013 84.0c 35.5%
2014 110.0c 31.0%
2015 124.0c 12.7%
2016 140.0c 12.9%
2017 146.0c 4.3%
2018 148.0c 1.4%
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Dividends

Ex-Div Date Pay Date Year Type Frequency Status Amount
16 Feb 2012 02 Mar 2012 2012 Interim Quarterly Paid 15.5c
29 May 2012 15 Jun 2012 2012 Interim Quarterly Paid 15.5c
26 Sep 2012 12 Oct 2012 2012 Interim Quarterly Paid 15.5c
14 Dec 2012 28 Dec 2012 2012 Final Quarterly Paid 15.5c
14 Feb 2013 01 Mar 2013 2013 Interim Quarterly Paid 21c
28 May 2013 14 Jun 2013 2013 Interim Quarterly Paid 21c
13 Sep 2013 27 Sep 2013 2013 Interim Quarterly Paid 21c
13 Dec 2013 27 Dec 2013 2013 Final Quarterly Paid 21c
14 Feb 2014 07 Mar 2014 2014 Interim Quarterly Paid 27.5c
27 May 2014 13 Jun 2014 2014 Interim Quarterly Paid 27.5c
12 Sep 2014 26 Sep 2014 2014 Interim Quarterly Paid 27.5c
12 Dec 2014 26 Dec 2014 2014 Final Quarterly Paid 27.5c
13 Feb 2015 06 Mar 2015 2015 Interim Quarterly Paid 31c
26 May 2015 12 Jun 2015 2015 Interim Quarterly Paid 31c
11 Sep 2015 25 Sep 2015 2015 Interim Quarterly Paid 31c
09 Dec 2015 28 Dec 2015 2015 Final Quarterly Paid 31c
12 Feb 2016 04 Mar 2016 2016 Interim Quarterly Paid 35c
24 May 2016 10 Jun 2016 2016 Interim Quarterly Paid 35c
09 Sep 2016 23 Sep 2016 2016 Interim Quarterly Paid 35c
14 Dec 2016 30 Dec 2016 2016 Final Quarterly Paid 35c
13 Feb 2017 03 Mar 2017 2017 Interim Quarterly Paid 36.5c
23 May 2017 09 Jun 2017 2017 Interim Quarterly Paid 36.5c
11 Sep 2017 22 Sep 2017 2017 Interim Quarterly Paid 36.5c
14 Dec 2017 29 Dec 2017 2017 Final Quarterly Paid 36.5c
13 Feb 2018 02 Mar 2018 2018 Interim Quarterly Paid 37c
30 May 2018 15 Jun 2018 2018 Interim Quarterly Paid 37c
17 Sep 2018 28 Sep 2018 2018 Interim Quarterly Paid 37c
13 Dec 2018 28 Dec 2018 2018 Final Quarterly Paid 37c
13 Mar 2019 29 Mar 2019 2019 Interim Quarterly Paid 37.5c
29 May 2019 14 Jun 2019 2019 Interim Quarterly Paid 37.5c
16 Sep 2019 27 Sep 2019 2019 Interim Quarterly Paid 37.5c
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Harley-Davidson, Inc. optimized dividend - 12 month history

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Harley-Davidson, Inc. share price - 12 month history

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